Akshara Srivastava

All stories by Akshara Srivastava

86% CEOs bullish about India's economy in 2024

86% CEOs bullish about India's economy in 2024

Rediff.com17 Jan 2024

Most Indian chief executives are optimistic about the economy and believe it would improve in the coming 12 months, said a survey by consulting and auditing firm PwC on Tuesday. The company's 27th annual global survey polled 4,702 chief executive officers (CEOs) in 105 countries and territories, including 79 in India, from October 2 to November 10, 2023. As many as 86 per cent of CEOs in India - 30 per cent higher than a year ago - are confident that the economy would improve.

IHG Hotels & Resorts focused on bringing more luxury offerings to India

IHG Hotels & Resorts focused on bringing more luxury offerings to India

Rediff.com4 Jan 2024

Global hospitality major IHG Hotels and Resorts saw its business surpass pre-pandemic levels in 2023 on the back of "unprecedented growth" in the tourism industry, a senior company official said. The UK-headquartered company, which operates Holiday Inn, Holiday Inn Express, Crowne Plaza and luxury brands like Intercontinental and Six Senses in India, launched its premium lifestyle brand voco in January this year, with the first property set up at Jim Corbett in North India. The group, in total, signed 15 new deals in 2023.

India Could Be Next Whisky Superpower

India Could Be Next Whisky Superpower

Rediff.com8 Dec 2023

'Indian single malts have a very specific character.' 'They are sweet when you take a frontal palette approach and change significantly with the addition of water.'

G20 Meet: Delhi's Biggest Event This Century

G20 Meet: Delhi's Biggest Event This Century

Rediff.com26 Aug 2023

AFor a mega event like the G20 Summit -- being attended by so many heads of States and international bodies, top diplomats and bureaucrats -- nothing can be more important than security.

'Make in India can't happen overnight'

'Make in India can't happen overnight'

Rediff.com14 Aug 2023

'Customers will end up pre-buying laptops, even at inflated rates. The same is true for second-hand and refurbished pieces that a company's authorised stores sell.'

Communal Violence: IT Hub Gurugram Bunkers Down

Communal Violence: IT Hub Gurugram Bunkers Down

Rediff.com3 Aug 2023

As its backyard remains embroiled in tension, Gurugram is exercising caution.

'What we are seeing today is 'who the accused is' matters'

'What we are seeing today is 'who the accused is' matters'

Rediff.com29 May 2023

'The law is neither able nor willing to function the way the legal machinery is envisaged.'

Apple Stores Will Up Brand Value Of Its Chosen Addresses

Apple Stores Will Up Brand Value Of Its Chosen Addresses

Rediff.com20 Apr 2023

'If they are taking marquee locations and, say, are paying 50 per cent higher rent, those locations will see a spurt in rates as well.'

Air India Building's High-Flying Days Ends

Air India Building's High-Flying Days Ends

Rediff.com17 Apr 2023

India's first escalator, its shortest elevator, a terror attack, a rescue operation -- the building's seen a lot.

How Covid Changed Sanjeev Kapoor's Focus

How Covid Changed Sanjeev Kapoor's Focus

Rediff.com2 Aug 2022

'The pandemic helped me to shift my focus to the medicinal qualities of food.'

How Supertech's concrete colossus in Noida will be demolished

How Supertech's concrete colossus in Noida will be demolished

Rediff.com14 Jul 2022

As the demolition date of Supertech twin towers in Noida, Uttar Pradesh, inches closer, the company entrusted with the tricky task is putting the finishing touches to its preparations.

Education, health and personal care ads worst offenders

Education, health and personal care ads worst offenders

Rediff.com29 Jun 2022

Education, healthcare and personal care are the most violative categories of ads, according to the annual complaints report of India's advertising regulator for the last financial year. The Advertising Standards Council of India (ASCI) on Tuesday released its annual complaints report for April 2021-March 2022, taking into account print, television and digital media as it processed 5,532 ads - a sharp rise of 62 per cent from 2020-21. It processed 7,631 complaints - an increase of 25 per cent from last year. Of these, 75 per cent were taken up suo motu by the regulatory body's own artificial intelligence-based tracking system.

How Brand Elon Musk might impact Brand Twitter

How Brand Elon Musk might impact Brand Twitter

Rediff.com4 May 2022

The announcement came late Monday evening - and broke the internet. Elon Musk, the world's richest man, had bought microblogging site Twitter for a neat $44 billion. The little blue bird, which is known to take on many avatars depending on the mood, leanings and interests of who it is chirping for, went into overdrive. While some Twitter users flooded the site with memes and humorous takes on the move, the deal also had a fair share of critics.

How doyens of Indian haute couture making luxury fashion more attainable

How doyens of Indian haute couture making luxury fashion more attainable

Rediff.com24 Apr 2022

The move points to a growing need to cater to a younger customer base, one that wants designer clothes not just for big occasions but also wishes to make them a part of their day-to-day lives by interpreting individual pieces in individualistic manners.

How metaverse is going to make a big difference in our lives

How metaverse is going to make a big difference in our lives

Rediff.com20 Mar 2022

Move over 3D, 4D and 5D. Cinema is now eyeing the metaverse experience. On February 15, Bollywood producer Vashu Bhagnani's production company, Pooja Entertainment, forayed into the metaverse and bought its first piece of virtual land. The space, called Poojaverse, will be a virtual area where the company will create an immersive experience for moviegoers, starting with BadeMiyan ChoteMiyan, starring Akshay Kumar and Tiger Shroff. Promotional events for the film, slated for release on Christmas 2023, will be held in the metaverse, says the company. The metaverse might still be in its infancy, but producers like Deepshikha Deshmukh say, "The ecosystem will only grow from here. "Metaverse will soon be the go-to place for everything virtual related to films."

'Tatas will bring Air India to former glory'

'Tatas will bring Air India to former glory'

Rediff.com5 Feb 2022

'All they need is proper leadership.'

Beauty takes natural turn, demand for ayurveda products soars in India

Beauty takes natural turn, demand for ayurveda products soars in India

Rediff.com16 Jan 2022

Immunity boosting foods and drinks. Sustainable fashion. Beauty products with natural ingredients. There was always a market for these, and the pandemic has only made it bigger. Within beauty, brands have recorded a greater demand for ayurveda products.

How Delhi Govt Funds Young Entrepreneurs

How Delhi Govt Funds Young Entrepreneurs

Rediff.com8 Dec 2021

With a budget of Rs 60 crore, Business Blasters, which is part of the Delhi government's Entrepreneurship Mindset curriculum, aims to nurture entrepreneurial skills among students, including taking calculated risks and bouncing back from failure.